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The Blade’s Illusion

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

Atlas Copco Has Acquired a US Distributor of Vacuum Equipment and Service Solutions

Nacka, Sweden, May 2, 2023: Atlas Copco has acquired the assets of James E. Watson & Co. The company is a distributor of vacuum equipment and service solutions.

James E. Watson & Co is based in Marietta near Atlanta, Georgia, and provides vacuum consultancy, vacuum equipment sales and service to process industries, including production of chemicals and paper, woodworking, and food packaging. The business has 7 employees and is present throughout the South-East region of the USA, serving mainly Alabama, Georgia, and Tennessee states.

Atlas Copco Group

Great ideas accelerate innovation. At Atlas Copco we have been turning industrial ideas into business-critical benefits since 1873. By listening to our customers and knowing their needs, we deliver value and innovate with the future in mind. In 2022, Atlas Copco Group had revenues of BSEK 141 and at year end about 49 000 employees.